Building content programs that support the full funnel and speak to your audience like a human would—truly helpful content that deserves to rank.

• Search-intent modeling + keyword clustering

• Content audits + roadmap development

• Content journeys aligned to buyer funnel

• SGE + algorithm update mitigation tactics

• Technical SEO hygiene 

• Turning content into a performance channel with gated assets, conversion optimization, and data-backed experimentation.

Creating systems that support smooth production, clear reporting, and better cross-functional collaboration. (Asana is my happy place.) 

• Agency and freelancer team recruiting, hiring, and leadership

• Workflow design (Asana, Monday.com, Clickup, Google Sheets)

• Brief creation, editorial direction, and QA

• Scalable systems for refreshes, net-new, and transcreation

• AI workflows and assistance

• Budget management + cost reduction strategies

Managing freelancers and SMEs to produce high-quality work at scale. I care deeply about tone, voice, and building content that people actually want to read. From educational content to email campaigns, social copy, lead nurturing, surveys, studies, and digital PR assets—I’ve done it all.

• SME interview-based content

• Brand voice development + governance

• First-person, human-centered, and expert-driven content

• Distribution across blog, social, and email

Using AI tools like Clearscope, Surfer SEO, and Reword to boost quality and output—without burning out the team.

• Clearscope, Surfer SEO, Reword

• Ahrefs, SEMrush, GSC, GA, Heap

• HubSpot, WordPress, Contentful

• Slack, Asana, Clickup, Monday.com, Google Workspace, Canva, ChatGPT