Content Marketing &

SEO Leader

I’m an SEO content strategist and content marketing leader who blends storytelling with systems to create content that ranks, converts, and (most importantly) actually helps people. I build editorial programs that are search-savvy, audience-first, and demand-driven. Content shouldn’t just fill space—it should do something. And I make sure it does.

Case Studies

Case Studies
🧱 Building an In-House SEO Content Engine at Eventbrite (and Cutting Costs by 75%)
🧱 Building an In-House SEO Content Engine at Eventbrite (and Cutting Costs by 75%)

Eventbrite was heavily reliant on agencies for SEO content, leading to bloated costs and inconsistent quality. We needed a more scalable, streamlined way to produce content that aligned with both brand standards and business goals—without compromising on quality or performance.

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🎃 295% YoY Traffic Increase for Seasonal Content
🎃 295% YoY Traffic Increase for Seasonal Content

Halloween and winter holidays are huge seasonal moments for Eventbrite. However, organic content was outdated, and search opportunities were left on the table. These were high-potential topics with solid search volume but outdated information and lackluster performance. We wanted to turn this into a traffic and brand moment.

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🧹 SEO Recovery + Blog Cleanup: 33% Increase in Organic Clicks
🧹 SEO Recovery + Blog Cleanup: 33% Increase in Organic Clicks

Following a major algorithm update in late 2023, Eventbrite’s blog saw a noticeable dip in visibility and traffic. Much of the content was outdated, poorly optimized, or structurally misaligned with user needs.

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🧪 Proving SEO as a Lead Gen Channel
🧪 Proving SEO as a Lead Gen Channel

Historically, “SEO content” and “demand generation content” were seen as two separate objectives. SEO content wasn’t being used as a pipeline-driving tool—just as a traffic play. I wanted to show how high-intent, helpful content could capture leads.

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🤖 Scaling Smarter with AI
🤖 Scaling Smarter with AI

With a backlog of 1,200+ legacy posts that needed refreshes, we needed to scale production without adding headcount or sacrificing quality.

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Expertise

  • Building content programs that support the full funnel and speak to your audience like a human would—truly helpful content that deserves to rank.

    • Search-intent modeling + keyword clustering

    • Content audits + roadmap development

    • Content journeys aligned to buyer funnel

    • SGE + algorithm update mitigation tactics

    • Technical SEO hygiene 

    • Turning content into a performance channel with gated assets, conversion optimization, and data-backed experimentation.

  • Creating systems that support smooth production, clear reporting, and better cross-functional collaboration. (Asana is my happy place.) 

    • Agency and freelancer team recruiting, hiring, and leadership

    • Workflow design (Asana, Monday.com, Clickup, Google Sheets)

    • Brief creation, editorial direction, and QA

    • Scalable systems for refreshes, net-new, and transcreation

    • AI workflows and assistance

    • Budget management + cost reduction strategies

  • Managing freelancers and SMEs to produce high-quality work at scale. I care deeply about tone, voice, and building content that people actually want to read. From educational content to email campaigns, social copy, lead nurturing, surveys, studies, and digital PR assets—I’ve done it all.

    • SME interview-based content

    • Brand voice development + governance

    • First-person, human-centered, and expert-driven content

    • Distribution across blog, social, and email

  • Using AI tools like Clearscope, Surfer SEO, and Reword to boost quality and output—without burning out the team.

    • Clearscope, Surfer SEO, Reword

    • Ahrefs, SEMrush, GSC, GA, Heap

    • HubSpot, WordPress, Contentful

    • Slack, Asana, Clickup, Monday.com, Google Workspace, Canva, ChatGPT

Hi, I’m Karli  👋, a content marketer, SEO strategist, and editorial nerd who loves bringing a little bit of soul to the SERPs.

I’ve spent the last 10+ years working at the intersection of editorial storytelling, search strategy, and marketing ops, most recently leading SEO content at Eventbrite. I’ve also led agency teams, managed international freelancers, and consulted for clients big and small. 

Before that, I led content at a large real estate brokerage, consulted through my content agency Wild Idea, and worked with enterprise clients at SEO agency, Siege Media. Throughout my career, I’ve written social copy, led thought leadership programs, launched newsletters, and tested every kind of CTA under the sun.

My sweet spot? Building quality content systems that scale. I believe great content starts with empathy. It’s not just about keywords—it’s about people. I specialize in creating content that’s deeply useful, rooted in search intent, and aligned with business goals. I love turning messy content challenges into clean systems and scalable strategies.

Whether it’s launching an in-house content engine from scratch, turning overlooked surfaces into lead gen machines, or refreshing thousands of underperforming pages into something great, I love turning chaos into clarity (and results).

Outside of work, I’m probably at a live show in Austin, Texas, spoiling my two dogs, or planning my next trip (with a glass of wine in hand).

Work Timeline

The greatest hits (and SEO fixes) of my career, neatly rolled into one scroll. From content wins to algorithm curveballs, here’s how it all unfolded.

  • Senior SEO Content Marketing Manager
    2023–2025

    •  Led the global strategy and creation of SEO-driven content across Eventbrite's creator content surfaces, including long-form educational resources, lead-generating demand content (checklists, templates), video, and product- focused conversion content

    • Drove a 164% YoY increase in traffic to seasonal content and boosted CTR by 95%

    • Improved organic session-to-marketing-landing page flow by 69%, surpassing the 10% goal for 2024

    • Streamlined SEO content production, reducing costs by 75% YoY by transitioning from agencies to freelance writers and SMEs

    • Launched a 20-piece content test generating 544 leads in six months, proving an underutilized surface as a demand-generation channel

    • Led agencies through large-scale SEO initiatives including blog cleanup, redirects, content refreshes, and technical SEO fixes. Worked with engineers on technical fixes that improved CWV and site health.

    • Implemented SGE mitigation tactics, enhancing SEO performance through topic clustering and SME-driven content 

    • Leveraged AI tools to optimize content production and SEO audits

    • Collaborated cross-functionally with SEO, product, demand, and performance marketing teams to drive AB tests, content strategy alignment and visibility

  • Founder & Consultant
    2020–Present

    • Created SEO content strategies based on competitor analysis, content audits, and customer pain point research 

    • Created ROI-driven content based on customer research, expert interviews, and advanced keyword research

    • Ranked for numerous high-value industry keywords that have earned hundreds of passive links for my clients 

    • Created digital PR content designed to build links, including surveys, studies, infographics, and guides

  • Head of Content Marketing
    2020–2023

    • Drove a 1,200% increase in organic traffic and ~150 real estate leads/month

    • Created and managed blog, email, social, and lead-nurturing content

    • Oversaw a team of freelancers and external designers

  • Content Marketing Manager → Senior Content Marketing Manager
    2017–2020

    • Managed SEO content strategy and execution for enterprise clients

    • Led a team of content creators, designers, and link builders

    • Helped grow a fragrance brand’s blog traffic from 0 to 100K/month in six months

    • Created a campaign that earned 200+ backlinks for a major VoIP brand

Content I’ve Led

I’ve led the creation of most keyword-driven content on Eventbrite’s Blog. Here are some of the most recent examples of content I’ve driven. 

Testimonials

  • Noelle Buhidar Global Head of Content Marketing at Eventbrite

    “Karli is truly a master of her content and SEO craft. I had the honor of having Karli on the Eventbrite global content marketing team for two years. And during that time, she not only upleveled the quality and impact of our SEO-driven content, but she also managed global agencies across content and technical needs with skill and prowess. Karli drove a proposal to bring our SEO production muscle in-house — the outcome being efficiencies across resources, yes, but also top-notch content (with value far beyond SEO) featuring subject matter experts that quickly garnered us better rank, improved engagement and conversions, and backlinks galore.

    When I was hiring for a Sr. SEO Content Manager, I was looking for a multi-skilled talent well-versed in content marketing, SEO, brand, and demand gen. I'm so fortunate I found this unicorn content marketer in Karli. She quickly became a top performer on my team, and she also flexed thought leadership internally and externally through her SEO expertise.

    Sprint, don't walk, toward working with this exceptional marketer. Karli will look any site audit, cleanup, TAM, content format (blog posts, videos, templates, checklists, gated content, resource hubs, etc.) in the eye and tackle it with expertise and passion. On top of that, she's an absolute joy and gem of a human. I'd leap at the chance to work with her again.”

  • Ross Hudgens CEO, Siege Media

     "Karli is a rockstar. She was one of our top-performing content marketers and consistently impressed me with her work ethic, professionalism, and ability to drive results MOM for her clients. I'd trust her to execute on clients of any size or any difficulty."

  • Irina Kay Founder | Advisor | Investor

    “Karli is a creative and highly-skilled marketing professional with an amazing work ethic! She is an out-of-the-box thinker, and is continuously problem solving to help our marketing team develop effective campaigns that generate real, quantifiable results. She is a great asset to our team and would be an indispensable resource to anybody looking to take their marketing initiatives to the next level.”

Let’s Connect

💬 Looking to hire? I’m open to full-time remote roles in content strategy, SEO leadership, and organic growth.

📫 Find me on LinkedIn or shoot me a note.

Let’s make something great together.