Content Marketing &

SEO Leader

I’m an SEO content strategist and content marketing leader who blends storytelling with systems to create content that ranks, converts, and (most importantly) actually helps people. I build editorial programs that are search-savvy, audience-first, and demand-driven. Content shouldn’t just fill space—it should do something. And I make sure it does.

CASE STUDIES

Case Studies
🧱 Building an In-House SEO Content Engine at Eventbrite (and Cutting Costs by 75%)
🧱 Building an In-House SEO Content Engine at Eventbrite (and Cutting Costs by 75%)

Eventbrite was heavily reliant on agencies for SEO content, leading to bloated costs and inconsistent quality. We needed a more scalable, streamlined way to produce content that aligned with both brand standards and business goals—without compromising on quality or performance.

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🎃 295% YoY Traffic Increase for Seasonal Content
🎃 295% YoY Traffic Increase for Seasonal Content

Halloween and winter holidays are huge seasonal moments for Eventbrite. However, organic content was outdated, and search opportunities were left on the table. These were high-potential topics with solid search volume but outdated information and lackluster performance. We wanted to turn this into a traffic and brand moment.

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🧹 SEO Recovery + Blog Cleanup: 33% Increase in Organic Clicks
🧹 SEO Recovery + Blog Cleanup: 33% Increase in Organic Clicks

Following a major algorithm update in late 2023, Eventbrite’s blog saw a noticeable dip in visibility and traffic. Much of the content was outdated, poorly optimized, or structurally misaligned with user needs.

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🧪 Proving SEO as a Lead Gen Channel
🧪 Proving SEO as a Lead Gen Channel

Historically, “SEO content” and “demand generation content” were seen as two separate objectives. SEO content wasn’t being used as a pipeline-driving tool—just as a traffic play. I wanted to show how high-intent, helpful content could capture leads.

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🤖 Scaling Smarter with AI
🤖 Scaling Smarter with AI

With a backlog of 1,200+ legacy posts that needed refreshes, we needed to scale production without adding headcount or sacrificing quality.

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EXPERTISE

  • Building content programs that support the full funnel and speak to your audience like a human would—truly helpful content that deserves to rank.

    • Search-intent modeling + keyword clustering

    • Content audits + roadmap development

    • Content journeys aligned to buyer funnel

    • SGE + algorithm update mitigation tactics

    • Technical SEO hygiene 

    • Turning content into a performance channel with gated assets, conversion optimization, and data-backed experimentation.

  • Creating systems that support smooth production, clear reporting, and better cross-functional collaboration. (Asana is my happy place.) 

    • Agency and freelancer team recruiting, hiring, and leadership

    • Workflow design (Asana, Monday.com, Clickup, Google Sheets)

    • Brief creation, editorial direction, and QA

    • Scalable systems for refreshes, net-new, and transcreation

    • AI workflows and assistance

    • Budget management + cost reduction strategies

  • Managing freelancers and SMEs to produce high-quality work at scale. I care deeply about tone, voice, and building content that people actually want to read. From educational content to email campaigns, social copy, lead nurturing, surveys, studies, and digital PR assets—I’ve done it all.

    • SME interview-based content

    • Brand voice development + governance

    • First-person, human-centered, and expert-driven content

    • Distribution across blog, social, and email

  • Using AI tools like Clearscope, Surfer SEO, and Reword to boost quality and output—without burning out the team.

    • Clearscope, Surfer SEO, Reword

    • Ahrefs, SEMrush, GSC, GA, Heap

    • HubSpot, WordPress, Contentful

    • Slack, Asana, Clickup, Monday.com, Google Workspace, Canva, ChatGPT

ABOUT ME

Hi, I’m Karli  👋, a content marketer, SEO strategist, and editorial nerd who loves bringing a little bit of soul to the SERPs.

I’ve spent the last 10+ years working at the intersection of editorial storytelling, search strategy, and marketing ops, most recently leading SEO content at Eventbrite. I’ve also led agency teams, managed international freelancers, and consulted for clients big and small. 

Before that, I led content at a large real estate brokerage, consulted through my content agency Wild Idea, and worked with enterprise clients at SEO agency, Siege Media. Throughout my career, I’ve written social copy, led thought leadership programs, launched newsletters, and tested every kind of CTA under the sun.

My sweet spot? Building quality content systems that scale. I believe great content starts with empathy. It’s not just about keywords—it’s about people. I specialize in creating content that’s deeply useful, rooted in search intent, and aligned with business goals. I love turning messy content challenges into clean systems and scalable strategies.

Whether it’s launching an in-house content engine from scratch, turning overlooked surfaces into lead gen machines, or refreshing thousands of underperforming pages into something great, I love turning chaos into clarity (and results).

Outside of work, I’m probably at a live show in Austin, Texas, spoiling my two dogs, or planning my next trip (with a glass of wine in hand).

WORK TIMELINE

  • Senior SEO Content Marketing Manager
    2023–2025

    • Led strategy and execution for SEO content initiatives across Eventbrite’s All Access blog, creator content surfaces and global markets

    • Brought content production in-house, cutting agency costs by 75%

    • Managed teams of freelancers and agencies

    • Partnered cross-functionally with SEO, demand gen, and product teams

    • Used AI to scale refreshes and improve time to publish

  • Founder & Consultant
    2020–Present

    • Built and executed SEO content strategies for clients in SaaS, real estate, and e-commerce

    • Produced long-form guides, expert-driven blog content, and locally relevant content

    • Ranked for competitive keywords and earned hundreds of passive links

  • Head of Content Marketing
    2020–2023

    • Drove a 1,200% increase in organic traffic and ~150 real estate leads/month

    • Created and managed blog, email, social, and lead-nurturing content

    • Oversaw a team of freelancers and external designers

  • Content Marketing Manager → Senior Content Marketing Manager
    2017–2020

    • Managed SEO content strategy and execution for enterprise clients

    • Led a team of content creators, designers, and link builders

    • Helped grow a fragrance brand’s blog traffic from 0 to 100K/month in six months

    • Created a campaign that earned 200+ backlinks for a major VoIP brand

CONTENT I’VE LED

I’ve led the creation of most keyword-driven content on Eventbrite’s Blog. Here are some of the most recent examples of content I’ve driven. 

TESTIMONIALS

“When I was hiring for a Sr. SEO Content Manager, I was looking for a multi-skilled talent well-versed in content marketing, SEO, brand, and demand gen. I'm so fortunate I found this unicorn content marketer in Karli. She quickly became a top performer on my team, and she also flexed thought leadership internally and externally through her SEO expertise.”

— Noelle Buhidar, Global Head of Content Marketing at Eventbrite

“Karli is a rockstar. She was one of our top-performing content marketers and consistently impressed me with her work ethic, professionalism, and ability to drive results MOM for her clients. I'd trust her to execute on clients of any size or any difficulty.”

— Ross Hudgens, CEO, Siege Media

“Karli is a creative and highly-skilled marketing professional with an amazing work ethic! She is an out-of-the-box thinker, and is continuously problem solving to help our marketing team develop effective campaigns that generate real, quantifiable results. She is a great asset to our team and would be an indispensable resource to anybody looking to take their marketing initiatives to the next level.”

— Irina Kay, Founder | Advisor | Investor

Testimonials

  • "When I was hiring for a Sr. SEO Content Manager, I was looking for a multi-skilled talent well-versed in content marketing, SEO, brand, and demand gen. I'm so fortunate I found this unicorn content marketer in Karli. She quickly became a top performer on my team, and she also flexed thought leadership internally and externally through her SEO expertise."

    — Noelle Buhidar, Global Head of Content Marketing at Eventbrite

  • "Karli is a rockstar. She was one of our top-performing content marketers and consistently impressed me with her work ethic, professionalism, and ability to drive results MOM for her clients. I'd trust her to execute on clients of any size or any difficulty."

    — Ross Hudgens, CEO, Siege Media

  • "Karli is a creative and highly-skilled marketing professional with an amazing work ethic! She is an out-of-the-box thinker, and is continuously problem solving to help our marketing team develop effective campaigns that generate real, quantifiable results. She is a great asset to our team and would be an indispensable resource to anybody looking to take their marketing initiatives to the next level.”

    — Irina Kay, Founder | Advisor | Investor

LET’S CONNECT

💬 Looking to hire? I’m open to full-time remote roles in content strategy, SEO leadership, and organic growth.

📫 Find me on LinkedIn or shoot me a note.

Let’s make something great together.